We met Lorna Kelly, as she was in the process of starting up her new company, Virginia Natural Beauty LLC. It was immediately clear that this was more than just a business endeavor to her, it was the result of a lifelong passion for helping women embrace their natural beauty. Knowing her audience would be young, mobile, and web-savvy we built her site using responsive design so it would function well on a desktop or laptop, but also on the tablets and smartphones a significant portion of her potential audience would be using to access information about her events. We also create media kits and postcards she can use to promote her events both online and in local businesses. A successful web and print integration makes it easier for her to present a professional image to potential sponsors and to women in the community who come to her events and visit her site.